Target Segment

Active All Rounders
These members are health-conscious and like to focus on a wide range of health & fitness activities. They have sporadic gym routines.
Opportunities: Focus on healthy eating, include a wide range of exercise for them to incorporates and transform into long term routine.
Target Segment

Exercise Enthusiasts
Goal-driven members that like a challenge. Highly regimented with their gym routine and programs.
Opportunities: Goal-based challenges that customisable to focus on specific goals. Ability to track their progress and leaderboard.
Target Segment

Gym Avoiders
Lack of motivation with their current fitness habit. Need encouragement and accountability. Looking for entry-level exercises.
Opportunities: Consistent challenges to get them into a routine. Exercises should focuses on weight loss and shows difficulty level upfront.

Mature & Motivated
Matured members who are retired / approaching retirement. They are self-motivated and consistent with their gym routine.
Not the primary target segment for this product. Further opportunities for age group based challenges.

Young Casuals
Spontaneous in their approach to exercise. Less conscious commitment to health and fitness. Casual approach to diet.
Not the primary target segment for this product. Further opportunities for meal plan flexibility: select pre-made meals from partners.