AustralianSuper

Work with AustralianSuper to create collaterals that make things simpler, more helpful, and transparent for every member

AustralianSuper is the largest industry super fund in Australia and their key value is to put their members first.

The team at Helium and I helped redevelop the strategy and reposition the brand as the super for everyday Australians. We defined the vision and purpose for AustralianSuper through the revision of every touchpoint, tone of voice, photography, internal engagement and brand guardian program.

We work closely with the marketing and product team at AustralianSuper to make things simpler, more helpful, and transparent for every member.

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