Blue Illusion

Blue Illusion is a French-inspired fashion and lifestyle store, specialising in womenswear, accessories and lifestyle. In essence, the Blue Illusion philosophy is to make people happy, while helping them connect with their highest values of nature, home and family.

I assisted the brand with creating weekly eDMs, digital banner ads, e-commerce site and campaign graphics. Prototyped and crafted meaningful design solutions using data from the e-commerce team.

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